FETANOPS INTEGRATION

Google Ads integration for marketing agencies

Connect Google Ads and FetanOps brings each client’s campaign spend and conversion value into the same view as the cost of serving that client.

The problem it solves

Google Ads reports show spend and conversion value by campaign. They do not show what it cost you, in people’s time, to earn that result. When the account manager’s hours sit in another tool, a campaign can perform well for the client and still be a loss for the agency.

How Google Ads connects

You connect with OAuth. Google offers a single permission for its Ads API (adwords), which is why the consent screen looks broader than what the sync does.

FetanOps refreshes this data automatically on a schedule set by your plan. Higher plans refresh more often.

What FetanOps reads from Google Ads

  • Campaign name, status, channel type, start and end dates, budget and optimization score
  • Daily impressions, clicks, cost, conversions and conversion value
  • CTR, average CPC, average CPM and account currency

Where it shows up in FetanOps

  • Campaigns
  • Analytics
  • Financials
  • Client health

What to know before you connect

  • The import covers campaign-level data. Ad group, keyword and audience reports are not pulled.

Questions

Does FetanOps edit my Google Ads campaigns?

No. The sync reads campaign and performance data. Google’s API uses one permission for all access, which is why the consent screen looks broad.

Will I see keyword or ad group performance?

Not today. The import covers campaign-level data.

How current is the data?

FetanOps refreshes this data automatically on a schedule set by your plan. Higher plans refresh more often.

See what each client really earns your agency

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Other integrations

Explore the other tools FetanOps brings together for your agency.